VIDEO MARKETING: KIGALI'S BEST VIDEO ADS OF 2017

Marketing is becoming more content driven and more competitive. Brands need a video marketing strategy as a surefire way to get up to speed on best practices. Video ads generate more emotional cues than a...

Mar 5 2018 12:00 AM

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WHY SHOULD YOU TWEAK YOUR PUBLIC RELATIONS (PR) STRATEGY?

Are Public relations a component of your marketing strategy? Now being the number one soda brand in the world Coca-Cola’s position atop the branding world hasn’t come easily. The internationally known...

Feb 12 2018 12:00 AM

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THE EASIEST WAY TO BOOST YOUR BUSINESS.

We all know that marketing is the lifeblood of every business. TVs, radio and print advertisement did well from many years ago and they are still helping us. Did you realize that those types of marketing are...

Nov 8 2017 12:00 AM

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SOCIAL MEDIA, A NECESSITY FOR YOUR BUSINESS. WHY?

I used to think that social media channels are for fun.  Eventually, I came to realize that social media are far more than that. A well managed social media platform is a necessity for a business. Did you...

Sep 5 2017 12:00 AM

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REBRANDING, A WAY TO EMPOWER YOUR BRAND AGAIN

Your brand creates first impression. This means that when a customer accidentally meet your brand, a powerful brand makes sure he/she will always think of your business whenever he/she thinks or heard about...

Jul 3 2017 12:00 AM

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WHY DOES YOUR BUSINESS NEED AN ONLINE PRESENCE?

Have you ever realized that your business needs an online presence? Did you notice that your business’ online presence is of worth importance? it is absolutely essential for your business to have an online...

Jun 20 2017 12:00 AM

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Why Design matters in Branding

Most of the time we have less than a second to make a first impression. Even the best marketing campaign will only gain ground if it is noticeable. It has to catch your prospects’ attention and keep them...

May 2 2017 12:00 AM

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Do you really need to invest in branding?

Since the last six months, I’ve been privileged to meet different CEOs and Business managers in Kigali, Discussing about how enhance their communication strategies and growing their brands. One thing that...

Mar 3 2017 12:00 AM

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What is a Brand Exactly ?

Do you think your brand is your logo ? is it your tagline , or it is your audio jingle ? Many people think so, but a brand is actually much larger than that.Nowadays consumers have infinite choices because of...

Feb 7 2017 12:00 AM

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Welcome to Lange Technologiez Blog

From 23rd January 2017, on our social media platforms we started to post pictures related to the “branding spirit” and we baptized our branding dose: “The Quantum and “Brand Infusion”.We quickly...

Jan 12 2017 12:00 AM

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